Cookie Policy
Welcome to Hobbynes and our Platform at www.hobbynes.com. This Cookie Policy applies to www.hobbynes.com (our “Platform”) operated by Hobbynes Tech LLP of 601 Bestech Park View Sanskruti Sector 92, Gurgaon, Gurgaon, Haryana, India, 122001 (“Hobbynes”, “we”, “our”, “us”) acting as the data controller in accordance with the EU`s Privacy and Electronic Communications Directive (“PECD”) and the UK`s Privacy and Electronic Communications Regulation (“PECR”).
If you have any questions about Cookies or about our data protection practices in general, you can reach us via email using [email protected].
What cookies are?
On our Platform we use so-called "cookies". Cookies are small text files that are stored in the memory of your device via your browser. Cookies store certain information (e.g., your preferred language or page settings) which can be sent back to us by your browser when you visit our Platform again (depending on the lifetime of the cookie).
Which cookies do we use?
We distinguish between two categories of cookies:
Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.
Optional cookies. These cookies are non-essential for our Platform to function and require your consent. When it comes to optional cookies the following distinctions are made:
- Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalization options you have selected when browsing.
- Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.
- Advertising cookies or targeting cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.
The PECD and PECR, requires us to ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of our Platform, for example, Functional cookies, Analysis and performance cookies and Advertising cookies or targeting cookies “Optional cookies”).
Further and as the EU General Data Protection Regulation (“GDPR”) and the UK's Data Protection Act (“DPA”) also require a legal basis for the use of personal data in relation to cookies, the use of cookies would then be your consent as well as our legitimate interest.
Subject to your consent
We only use optional cookies with your prior consent. If you are visiting our Platform for the first time, a banner will appear on our Platform asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our Platform in order to obtain your consent again.
Analytics
Google Analytics
We use Google Analytics based on our legitimate interest and your consent, a web analytics service provided by Google LLC. Google Analytics also uses cookies to enable our Platform to analyse how users use our Platform across multiple devices. The information generated by the cookies about your use of our Platform is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics: i) 3 bytes of the IP address of the called system of our Platform visitor (anonymised IP address), ii) our Platform called up, iii) our Platform from which the user reached the accessed page of our Platform (referrer), iv) the subpages accessed from our Platform, v) the time spent on our Platform, and vi) the frequency with which our Platform is accessed.Google states that it will not associate your IP address with any other data held by Google.The use of this service is based on your consent.
Hubspot
When you visit certain sections of our platform, HubSpot uses cookies for functionality, performance and to track visitors. This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Please refer to HubSpot`s Privacy Policy for more information.The use of this service is based on your consent.
Online Advertising
Google Ads
We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalised advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.
Google Conversion Tracking
We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our Platform were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”) on our website. A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.
Opting Out
Google Analytics
You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.
Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.
If you do not wish to participate in usage-based advertising through Facebook you can object here: https://www.facebook.com/settings?tab=ads
If you do not wish to participate in usage-based advertising through Instagram you can change your ad settings by following these instructions: https://help.instagram.com/911879456838933
General
If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).
How to prevent the use of cookies
Of course, you can also use our Platform entirely without cookies. You can configure the use of cookies in your browser settings by following the relevant link Google Chrome, Mozilla Firefox, Microsoft Internet Explorer and Edge, Opera, Safari at any time or deactivate them completely. However, this may lead to restrictions in the functions or user-friendliness of our offer.
Does this policy change?
We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy. This Cookie Policy was last updated on Monday, 02nd October 2023.
Who should I contact for more information?
If you have any questions or comments about our Cookie Policy or wish to exercise your rights under applicable laws, please contact us using [email protected].
